When a company produces a product or provides a service it is very important to let the consumer know that you exist! Every company has several options to communicate their message about their product and service to the consumer.
This all is about Marketing communication. Advertisements on the television, on the radio, however nowadays new media are getting much more important. The use of internet in marketing communication solutions is very useful because it is an interactive type of marketing and also very direct. You have to possibility to increase your knowledge about the consumer (interaction) and by using this knowledge you can specify your communication to an individual. So you will invest in more direct and useful marketing (no waste like by the old fashioned methods on television or radio)
Another very attractive marketing communication tool is Free Publicity. Use news-items related to your company, events, product innovations and several other subjects to communicate for free. Also creative activities like (De Bavaria Dames) generate a lot of Free Publicity.
So be creative and focus on new marketing technologies (use of internet) and Free Publicity. Your communication budget will be spend much better rewarded.
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