vrijdag 18 februari 2011

Companies use Social Media, do not blame it!

Since the day the computer was introduced in the work scene the productivity of the employees increased enormously . Typing text could be done significantly quicker, images and schedules could be made far more easily so it was an enormous evolution in the way of working in the companies.
Also communication became more directly and faster by using email, intranet and other type of communication tools possible due to the computer. Companies got the opportunity to be on the internet, to create an own website, interact with their employees and customers.
However, nowadays some of the managers seems to forget all these advantages and they only see the disadvantages of the use of the computer and the internet. They complain about their employees using the internet, complain about the employees visiting their social websites and private mail. In the contrary, the managers should be happy with all these developments. Think about all the  opportunities  of social network websites  for marketing communication outcomes. Let your employees relax for an moment, it will increase their productivity afterwards! And even almost 90% of  the managers use social network sites to screen potential and recent employees.
Therefore, managers should not see only the disadvantages but have to create advantages out of the newest technologies!

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