Last month Geberit organized the contest ‘Beste Fitter van Nederland 2011’.
After five laps it was time for the final. The winner got great honor and won a price. However for Geberit it is really important that the winner become the ambassador of the contest and other marketing communication activities during the coming year.
So, it is really important that the person who won the contest is suitable as an ambassador. Last year the contest was first held and then the right person won, a charismatic and communicative person, so a real ambassador. However, the winner is chosen because of his plumber skills and not because of his communicative talent. On the other hand it is really important for Geberit that the winner is quite communicative, so he is a good ambassador for the contest. Therefore it was exciting to see who won this year. This year the winner is a quiet person, a doer not a talker, not a real ambassador, so Geberit, what now?
After five laps it was time for the final. The winner got great honor and won a price. However for Geberit it is really important that the winner become the ambassador of the contest and other marketing communication activities during the coming year.
So, it is really important that the person who won the contest is suitable as an ambassador. Last year the contest was first held and then the right person won, a charismatic and communicative person, so a real ambassador. However, the winner is chosen because of his plumber skills and not because of his communicative talent. On the other hand it is really important for Geberit that the winner is quite communicative, so he is a good ambassador for the contest. Therefore it was exciting to see who won this year. This year the winner is a quiet person, a doer not a talker, not a real ambassador, so Geberit, what now?
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